How exactly did Stormzy ended up sporting the Trapstar underwear for his legendary live show at Glastonbury this year? “It’s not as if a stylist picked our name,” Trapstar’s streetwear brand’s co-founder Mikey Trapstar. “Stormzy’s one of our friends. He was featured on one of our mixtapes some time ago, one that we made together with Wiley, the Section Boyz and Wiley.”
Trapstar is among the UK’s most lucrative fashion exports. It’s been seen on the Gothic Trapstar Barcode or font on Bus stops the football bar, terrace or on the Insta feed of Cara Delevingne Rihanna A$AP Rocky and A$AP Rocky in the club and on Dave, Wiley, Newham Generals, D Double E. Stormzy, on the track “Shallow” The track is described in this way “Roll in the deep as Wiley and them guys / Trapstar similar to Mikey And them guys.”
Trapstar was the first fashion label that was signed to Jay-Z’s Roc Nation. “Everything we do stems from the organic relationships that we have with these artistes,” explains Mikey. While Palace as well as Supreme have skateboarding, and Nike has sports, Trapstar has a hold in the streets “Trapstar isn’t just clothing and accessories, it’s people. We’ve always been a symbol of underground music. It’s just the way it is that these artists sometimes are able to become famous.”
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Modern streetwear is as much about bringing together an underground movement as it is about fashion. Bape was founded in 2006, at the peak of the first era of streetwear which was a time in which Mikey Trapstar as well as his business associates were seen cruising in the streets of hometown of West London wearing Bape with skinny jeans as well as Nike Air Jordans and Ralph Lauren. “My business partner’s stepdad told me that we were “hood stars,”” Mikey says. Mikey. The first piece of Trapstar was a bright pink T-shirt , emblazoned by Scarface. Scarface poster. “We wanted to be fresh. We snapped a picture of it using a burning phone and then put it up on Myspace. You can’t even purchase it.” Then, Trapstar delivered its products in pizza boxes following orders from customers. placed orders on the trap phone.
Today, spontaneous pop-up “invasions” as well as hidden websites which offer exclusive products and events, as well as events and nightclubs at hidden places aid in helping Trapstar maintain its guerrilla-style ethos while it expands and becomes one of biggest UK brands. “Kids used to look for designer products first, then for streetwear, but nowadays it’s reversed and I can imagine it getting bigger,” says Mikey Trapstar . “But it’s crucial to us to maintain that private, exclusive vibe.”