Åke Nordin created Fjällräven with a vision making nature handy for more individuals. Created in the Swedish town of Örnsköldsvik, the dynamics that surrounded him as a kid will present him a lifetime of inspiration for the future endeavours of his. He created the 1st backpack of his in his parent’s home with borrowed equipment and an option for just a bag which might fit all his of gear in it and remain comfortably on the back of his, utilizing a wooden frame. Some 10 years later on in 1960, Åke took the leap and formally made the emblem that all of us know and like today, Fjällräven. Utilizing the identical thought of the wooden framed bag of his, Åke created the item to get an aluminium frame which made the bag significantly lighter in weight without compromising the durability of its.
Within the following 10 years, Fjällräven’s product range expanded to include tents, jackets, sleeping bags, along with trousers. 1968 proved to be a particularly legendary year for the company adopting the creation of the Greenland Jacket. Right after giving a Scandinavian expedition to Greenland with Fjällräven backpacks & tents, the team came back risk-free but were eventually dissatisfied because of their other supplier’s outdated and cumbersome clothes. To accept the challenge for creating better suited clothing, Åke set about developing the perfect solution. To make use of a once thought unsuitable material for tents, he recalled on a shared childhood memory of using ski wax upon the garments of theirs, helping have them dry out out of the ice and protected against the blowing wind. By adding an unique adaption of this particular wax to apparel created from this brand new information, the garments of his would prove to be windproof, breathable and water resistant. The number will be named after the Greenland expedition and fixed the standard for future outerwear.
Fast forward 6 years and this time around, Åke found himself on the brink of being frozen on the own expedition of his in the North of Sweden. He wished to never really feel the cold again and also promised to produce a coat to do this. By looking towards the dynamics and wildlife all around him as inspiration, he observed done plus the warming properties of its as the most effective insulator to fight probably the coldest of weather. Now reimagined by Fjällräven with sustainability in mind, the 1974 Expedition Series is still a beautiful illustration of its founder’s appreciation for the natural world and also pioneering nature.
Come 1978 and also the brand had conquered a lot of the backyard world through the revolutionary apparel of its, accessories, & essentials. Nevertheless, a surprisingly serious problem came to light that might have significant long-term effects on the whole of Sweden. Study had found that just below eighty % of the population endured back pain, with an increasing amount being discovered within school kids. School bags in the time were usually carried on a single shoulder and viewed as the root cause of this problem. Driving the normal easy-to-use nature of his, Åke Nordin created the fjallraven kanken backpack cheap in cooperation with the Swedish Guide and Scout Association. Built with 2 shoulder straps and also large enough to slip 2 A4 folders, the Kånken backpack was a quick success. To this particular working day, the bag consistently win the hearts of both old and young persons across the globe.
In the latest times, Fjällräven has enhanced worldwide, supplying useful outdoor tools and clothes for enthusiasts worldwide. In 2005 Fjällräven launched their very first Classic: a 110km long trek through northern Sweden, he realized 1 of Åke dreams to allow individuals to experience nature first hand, and also have later set in motion additional treks globally.
Not content with holding onto the past of theirs, the company has expanded the offering of its with completely new and innovative releases. Collections including Bergtagen & High Coast are merely a few of illustrations of how Fjällräven carry on and customize the models of theirs for all season exploration. Whether they’re looking backwards or forward for inspiration, Fjällräven will always be moving towards the same goal – enabling and motivating more individuals to experience nature.