Fjällräven has been the best brand in Sweden for tough, sensible backpacks for years. Founded in the 1960s by Åke Nordin, he discovered that adding a framework to a knapsack would certainly assist spread the weight, making it less complicated to use and also a lot more comfy to lug. The Kånken backpacks have been staples for Sweden’s children ever since– the vibrant, waterproof as well as resilient styles making the best institution bag. Meanwhile the remainder of the variety is created for the outdoors, made use of by hikers and campers for their capability, convenience as well as wise services.
Just recently, nevertheless, we have actually seen Fjällräven move away from its a little geeky, functional picture to a cult style label liked for its basic utilitarian styles. Like numerous Scandinavian brand names, it’s one that has blown up in the past few years. Around the globe, fashionistas are resorting to Nordic brands for wearable, basic, minimal clothes and devices that are high-quality as well as will certainly last a lifetime. Shunning in-your-face logo designs as well as marketing campaign, these brands develop authentic pieces that speak for themselves.
So exactly how do you design a typically ‘unpopular’ Fjällräven knapsack to make it awesome and elegant? We’ve sought to a few of our favourite bloggers and street design celebrities for different ways to style these traditional backpacks …
First off, we have blog owner Annabel from Blushing Ambition rocking a summer time version of the Canadian Tuxedo, with a traditional black Fjällräven bag. We like the informal, laidback look and also exactly how she incorporates her knapsack right into the ever-present double denim pattern.
Susie Lau, also known as Susie Bubble, is one of Britain’s most effective blog owners. Known for her eccentric, imaginative and also maximalist style, she’s a street-style much-loved and her blog site Style Bubble has grown to extraordinary elevations. Below she demonstrates how Fjällräven can be put on in an innovative, unusual way, wearing her light pink knapsack with a printed jumper, declaration shorts and also metal brogues.
Swedish model Sara Blomqvist was spotted using her environment-friendly Kånken with a blue printed one-piece suit and also New Balance fitness instructors, giving a fashion-forward edge to Fjällräven.
Russian blog owner Yana from A Handful of Stories additionally sets her backpack with on-trend instructors, putting on a trench coat and also layering a jumper over a t shirt to groom her outfit; a lesson in easygoing, city posh.
Among the most effective things about Fjällräven is that it’s unisex, looking equally as good on the young boys as it does on the women. This trendy Fjällräven user shows how to give a metropolitan twist to the Kånken, combining it with a brilliant orange jumper and dark grey joggers.