Video marketing is an excellent way to connect with customers, and to provide value to your audience. Before you begin, however, you need to weigh the pros and cons. Video marketing is a laborious task. Video editing can be time-consuming and take a lot of effort to produce. The payoff is well worth the effort.
You should learn about the benefits of video marketing and how it can help your small business grow.
Video Marketing: Why Small Businesses Should Use It
Small business owners know the importance of making the most out of their limited marketing budget. But it can be tedious to find the best channels. The old saying that content is king is still true. However, the types and effectiveness of the content that is most effective at reaching most consumers are changing.
Recent studies show that the average person spends between four to 10 hours per day watching videos online. Another 27.2% of those surveyed said they spend more time than 10 hours each week watching videos online. The pandemic has caused these numbers to soar. 68% of consumers believe that the pandemic is affecting the content they view online. 96% of them report that their total viewing time has increased.
This is what this means for your small business. With 93% of marketers stating that video is an integral component of their marketing strategy and 87% claiming that it gives them positive ROI, video marketing has become a key part of any small-business marketing strategy.
Here are 4 benefits of video production for your small business
Your small business can get more customers and leads through video production. It also helps to build stronger relationships with clients. These five benefits are unmissable when you consider video production:
1. Increased Brand Awareness
The best way to promote your brand is through video content. Research shows that 90% of YouTube users find new brands or products by browsing YouTube. And 70% of YouTube users say they have purchased from a brand because of the videos they have watched. This potential is unfortunately not fully utilized by 9% of small businesses.
Video production can be a great way for small businesses to increase brand awareness, as consumers are spending more time online.
Small businesses can benefit from the social media platforms that are used by approximately 3.6 billion people. It’s not enough to just set up a Facebook and Instagram page. Building your community requires that you actively engage in social media engagement.
Social media videos have been shown to be an effective resource for brands, according to studies. According to one study, 62% said that they were more likely to be interested in a product/brand if it was featured in a Facebook Story. A second study found that social media videos generate 1200% more engagement than text content.
2. Increased understanding of your Products/Services
Research has shown that video content is preferred by consumers to text posts when it comes to educating customers about your brand. 94% say videos increase understanding of their products/services among viewers.
It’s almost impossible to explain a product/service using text alone. Videos can be a great way for customers to learn about the product or service you are selling and why it’s important.
3. Builds Trust
Video production Exeter has many benefits for small businesses. One of them is building trust with your audience. Video content can be a powerful tool to build trust with customers as consumers are often skeptical of businesses. Video content can not only help build credibility but also help to boost your business’s image among your customers.
There are many ways video can be used to build trust. These include sharing information videos about your brand, product, and customers testimonials. Research shows that 91% people between the ages of 18 and 34 trust customer reviews more than a friend’s recommendation. Don’t miss this opportunity to connect to your audience.
4. Consumers prefer Video Content
According to research, consumers are spending more time online watching videos. 68% said they prefer to watch videos over other forms of content when offered the option of reading ebooks, articles or infographics about new products and services.
Video content is easier to consume and more engaging than text. Research has shown that video content can retain 95% more information than text, while only 10% is retained by those who read it. Small business owners will be able to convey their messages more easily using video content. They can also reach a wider audience than text by using video content.
You can reap the benefits of video production today
There are many benefits to video production for small business. They can prove to be extremely beneficial when done properly. Video production is a great investment opportunity for small businesses that want to build trust and increase sales.
