We decided to carefully examine the ins and ways of SEO on Wix. We’ll provide you with our findings. We’ll also explain which areas we discovered to be weak (for certain kinds of projects we’d recommend on against Wix).
First… where is Wix’s negative reputation come from?
It’s true that initially, recommending Wix as a tool for SEO was not easy. There were numerous issues that caused them to compete in Google as well as different search engines challenging. Some of the issues that they faced in the past included:
In the past, adding alt attributes (alternative text for images) was not feasible. It’s now an option.
Your blog… Well it was once a total failure because you could not improve the quality of your title tag, the URL , or the meta-description for your posts. Awful! However, Wix has fixed this in 2016 too.
In the past, back in time, Wix was based on Flash technology. This wasn’t good for SEO and, by that, I’m talking about really bad.
All the SEO problems Wix faced, damaged its credibility. But, we have to say they’ve been hard at work and, in the year 2016, they finally got caught up with the top alternative for building websites using SEO.
The year 2019 was the first time they introduced a few advanced SEO options, such as Canonical URLs as well as Rich Results which makes Wix an innovator in web-based website builders SEO. In 2021 they also put out this video in which they go over the features of technical SEO:
Searching for SEO for Wix websites? Get in touch today…
A website builder this isn’t common.
It’s also important to note it is the case that Google (through their top employees, John Mueller), has repeatedly said that “WIX websites are working fine when it comes to the field of”
Why do certain projects fail to meet their SEO objectives?
We’ve had feedback from numerous website builders clients (Wix as well as other than Wix) dissatisfied with their SEO performance. We’ve observed that the reason for this is usually because of a lack of SEO strategy…no harm. In general, we notice the following problems on websites that have poor SEO results:
Content that is thin: Google wants to serve their users with the highest quality content that is available. In the event that your website’s content doesn’t rank higher than the most popular results there’s no chance that it will get to the top of the page results.
Images-based content search engines aren’t equipped to comprehend images. Don’t put text on your images because Google isn’t capable of understanding, or index that content. This is more frequent than you think.
Poor on-page optimization: Occasionally we have encountered websites that had bad SEO optimization problems (e.g. missing title tags, strange URL names, etc).
Keyword research is not done properly What do you want your website to be ranked for? Ideally , you’ll want to identify keywords that are not competitive and have adequate amounts of traffic you want to optimize your website for.
A bad assessment of competition Some areas where it’s likely to be a challenge to rank highly. For instance, the phrase “car insurers” is highly competitive, and it’s not a good idea to believe that you can rank it with a empty check to pay for SEO.
What is the Wix SEO add-on?
This Wix SEO Wiz software can (supposedly) assist you in getting your on-page SEO perfect. After using this tool, we’re able to conclude that it’s an excellent free tool, however, you shouldn’t depend on it to handle your SEO strategy since it will only help with the most simple ranking elements.
One issue that we’d love Wix to address is the obscure name images get when you upload them to your editor (e.g. 09a0ab7~mv2.jpg/). This is particularly interesting for sites concerned about being featured an appearance on Google images.
If you’re planning to make use of their multilingual platform, be mindful that the system isn’t the best for SEO Other tools such as Webnode (read the review) are far more sophisticated. Although you can make use of language-specific web pages (using subdirectories, like) however, it’s not possible to modify the URL slug of your page for every language (e.g. yoursite.com/en/about-us will be yoursite/es/about-us for your Spanish store). This is a huge disadvantage from an SEO standpoint, but it seems like they’ll resolve this issue very soon.
Another thing to consider is the site’s loading speed. The site loads somewhat slowly, possibly because of the design of the builder. It’s good to know that Wix is currently working to improve this, and is including features such as page caching that is unusual for a website builder.
The SEO of Wix is perfect for the majority of website projects. It is possible that you don’t have access to .htaccess or sitemap, however, these are extremely specific functions that you shouldn’t touch unless you know exactly what you’re doing. The chances of mumbling up something more than making improvements. A lot of times, you’ll be battling with the use of keywords, content links, and other link structures. These are the factors that can have the most impact on your website.
However, Wix added access to canonical tags, and allows mass import and export redirects to 301. This is quite advanced!
Our full Wix review
So…is Wix’s SEO good or not?
Here you go. Overall, Wix covers all the fundamentals (and additional) of SEO options that normal websites need. This is sufficient to meet the needs of Wix’s intended audience.
The only instance where Wix isn’t a great alternative is if you’re in a competitive market that requires everything that bells and bells. Although Wix isn’t a bad choice, it’s not the ideal alternative in this scenario. It’s no question that using WordPress is smarter (even although it’s more complex). Another benefit is that WordPress can also support larger websites with more complicated structures (i.e. multilingual).
In all other respects, Wix is perfectly fine.