Facebook advertising – advantages & disadvantages

  • by

As a modern day marketer, I get just how simple it’s getting swept up in the stress of what each alternate marketer is doing; may it be producing movies, blogging, e-mail marketing, search advertising, SEO, list renting, guerrilla advertising, or perhaps cold calling the prospects of yours, the choices are limitless.

The reality is we can’t do it all. We must pick what channels to throw our soul and heart into, because in case we create a portion of energy on each platform and then the risks of seeing a profitable return start to be slim.

Having said that, there’s a good force dominating modern day society: social media. We know this since you (like me) probably look at your Twitter, Instagram, and Facebook feeds more than once one day. Really well, guess what? Your clients do exactly the same.

This is not shocking, but it also does not imply you must be throwing your invest into each and every public platform out there. Nevertheless, there’s just one social network that ALL people simply can’t ignore, that is Facebook. Do not trust me? Really well, check out 5 reasons you should.

1: Your Audience Is actually On Facebook

Facebook has a user base bigger compared to the population of China! With 1.49 billion users around the world, and twenty two billion ad clicks per year, Facebook is offering companies with the biggest advertising opportunity since search. And so sure, your market is on there a place – it is simply a question of looking for them (which I will enter in reason #3), but in case you’ve concerns simply re read all those statistics since they’re very telling, the buddy of mine.

2: Facebook Ads Actually are Cheap

Really, they are practically free! Really well, more or less not. In reality, the main reason you have to market is simply because getting traction from organic activity on the company page of yours will not deliver results. Simply check out the graph below, which unfortunately demonstrates that the times of organic reach are long gone; the posts of yours simply are not appearing with your fans’ Facebook newsfeed.

On the bright side, Facebook ads Management has a tendency to set you back a portion of what other internet marketing channels cost.

3: The Targeting Capabilities of Facebook Actually are Exceptional

Along with lots of various ad sorts, like video advertisements, the amount of granularity you are able to buy with Facebook targeting capabilities is beyond belief to me. You are able to actually focus on Obama or even the Prime Minister of France. Whether it is by locations, languages, age ranges, connections, demographics, interests, or behaviors, you are able to dig very deep with targeting capabilities and layer them upon one another to make sure you are getting rid of any questionable, out-of-market clickers. The location targeting is particularly helpful for nearby businesses looking to promote on Facebook.

4: Facebook Works well to Push On-the-Fence Leads Down the Funnel

Still anxious? Try out remarketing on Facebook through specific audiences.

This method works great things for online marketers because remarketing works by focusing on a market which has currently visited the site of yours, and thus is much more apt to like your offerings or goods at some degree. In case you are currently carrying out paid search, try out “The Savvy Social Stalker” hack. With this particular method, you will provide your PPC leads a thrust by remarketing towards the non converters via Facebook ads.

5: Facebook Enables you to Find New Qualified Leads Easily

After you have discovered a market that converts like nuts, you are able to clone them. I kid you not! The function is known as “lookalike audiences” in which you are able to have a custom audience plus Facebook will attain folks that are NEW that resemble that market and thus prone to like the company of yours.

Lookalike audiences may additionally be constructed with conversion pixels (for example, the sales pixels within your paid search ads!), put in information from mobile apps, or just from fans of the Facebook page of yours. You are able to also further determine the size and targeting choices to make sure your lookalike market is a precise reflection of the target buyers of yours.