The reasons why you should think about SMS marketing as a an element of your customer communications
As more and more companies seek at contacting customers who are mobile SMS is becoming more and more essential to efficient multi-channel marketing. But, with only a handful of digital marketing firms offering SMS as a primary feature clients could be being left out of communication with their customers, and a higher ROI.
Organizations are mistakenly thinking that mobile marketing demands a significant spending on apps. This doesn’t allow for personalized targeted communications, and is not backed by solid analysis to justify the ROI. The truth is that the access to mobile messaging is much simpler than what people think and getting access to mobile users (smartphone as well as non-smartphone) can be as easy as sending a customized specific text message. It is possible to create two-way SMS messages between a business and mobile users is crucial to establishing an image that is recognized by households across the globe, provided that privacy of consumers is secured by legal requirements to opt-in.
In this article, we’ll summarize the main findings of our whitepaper that we will present in our webinar on the advantages of making use of SMS to enhance your marketing mix. We’ll also go over the reasons SMS is a must in an overall communications strategy and will also look at ways to use it in an integrated strategy to communicate with customers throughout the customer lifecycle.
1. It’s a direct, instant channel
SMS is among the most instant channels that is read by a frequency of 97% within fifteen minutes of delivery and a guarantee that your messages of urgency are read quickly. An impressive 45% of SMS-based campaigns have an effective ROI, which can be more than 50 percent in conjunction with well-known channels like email and social media.
2. Shortcodes are a great way to speed up response time and help build your database
Make sure that your customers take the first step by including a keyword or shortcode to their printed collateral, advertisements and advertising boards, as in addition to social media. This method means that consumers are soon acquainted with the brand’s name and code, and therefore are more likely to engage and react.
3. It can be integrated and supported with other channels.
It is essential that all channels work in the context of the marketing mix, and SMS isn’t an exception. SMS is a fantastic stand-alone channel, but it also can be used to complement and complement other channels for marketing including email and social media.
In addition to being great by itself SMS also has the ability to complement and enhance other popular media for consumers, like email and social media.
They can, for instance, serve to remind clients to read emails sent by a company up to a few days or hours before. A simple SMS that asks “have seen our mail?” can help increase open rates for emails by 20-30 percent.
4. You can find out details about the customers you serve
SMS is a fantastic way for getting feedback from customers via surveys. Studies show that, on average, 31% of people respond to a survey through SMS, with the typical response time of users of just five minutes. So you will get excellent results in a very short amount of time.
5. Increase customer engagement
Consider SMS as a method to improve the way your brand communicates with customers throughout the whole customer life-cycle. It is important for businesses to consider changing the kind of content they distribute While customers might appreciate information about upcoming developments within the company This information should be given via email. In this case, longer creative, more engaging messages are more suitable.
While some marketers might think that texting is intruding however, many customers are comfortable with text messages the local businesses like hairdressers, garages, dentists or even public services such as the NHS. This is a fantastic illustration to show how NHS is engaging its customers in a highly-engaged event!
In addition, brands can make use of text messaging to send out faster, more frequent discounts and sales like vouchers, discounts promotions, birthday messages.
6. Response data allows you to keep track of, improve and monitor
Monitoring significant ROI, identifying customers using text messages, and tracking deliverability rates is all achievable by using SMS, exposing the truth to the myth of SMS being a non-trackable medium and bringing it like the capabilities of email for a long time.
Through these analytics business can develop additional targeted campaigns and develop a better understanding of their database of mobile customers. It’s not just that they can save money and increase ROI, but by identifying and segmenting out those who are less likely to be contacted to a message, SMS allows businesses to reach out to those customers through email or any other channel.
