Video marketing is a proven method of delivering value to many businesses. Adding video to your company may be an easy decision. You may wonder what the next steps are. How do you start? What can you do to achieve this?
Answer: Hiring a video production company.
Yes, this article comes from an agency, so we might be biased. However, in 15 years of experience working with diverse companies, from small businesses to large corporations, we have learned how to best support their messaging and goals.
This article will discuss the 5 main benefits of using a video production company, as well as how they can help you save money over the long-term.
1. Video production companies have experience and expertise
If your friend had no training, would you trust them to perform any type of surgery on you? Most likely not. This is an extreme example, since surgery involves decisions that cross the line between life or death.
Many people believe that they can make videos themselves, thanks to tutorials and the internet. This is true for personal videos like a vlog, or an anniversary montage to Nat King Cole’s “Love”. However, it is not as simple for professional business videos.
Video production companies bring expertise that can’t be learned in a day. These skills include lighting and editing, audio, directing, directing, editing, and after-effects.
Expertise comes with experience, which is the ability to know what to do when things go wrong. Experience with projects that are quick to turn. Experience with finding studio space and locations to film in.
Although you could do these things yourself, it will likely cost you time and money. Which brings me to my next benefit ….
2. Video production companies can save you time
Even if someone is on your staff or in your family who is willing to help, it’s likely that it will take them longer to create a professional video than if they hand it over to a production company.
It will also take time if someone is assigned to teach you the basics of video production in order to make your own video content.
Don’t get me wrong. I love learning and teaching others new things. That is why I write educational articles. To make a video that will have a positive effect on your business, you need to be committed and dedicated.
Even though a video is produced with a production team, it can be a tedious process. However, you as a client can save time by clearly defining your role and opening communication channels. You run the risk of making a video by yourself or needing to go back later to fix it.
Here is a quick overview of the time it takes to create an animation or live-action video.
3. A Video Production Agency Can Save You Money
If you laughed or scoffed at the title above, I’m not sorry. Although it may seem impossible, outsourcing your video production needs to another company could help you save money. This is a time-saving opportunity that a production company can provide.
Do you know how much expensive software and equipment is needed to create a video? Production companies already have all the necessary equipment and know how to use them. You may believe that buying all the equipment necessary for production will save you money in the end.
In reality, production equipment will eventually break down or become obsolete just like a car, smartphone or computer. You’ll probably still need to purchase new equipment or software every few decades.
A production company can also finish your video faster, so you can incorporate it into your marketing strategy or business and begin (hopefully!) seeing a positive return.
You may be operating within a tight budget, which isn’t common for everyone. You can still find the production company that is right for you.
4. Video Production Companies employ Storytellers.
Production agencies not only have the technical skills, but they also bring creative expertise that may be overlooked during the planning process.
It is more difficult than you think. It is not something that anyone can do or is comfortable with.
Video is a medium that allows you to tell stories. Your video’s production can be improved by having the ability to communicate a message using a simple motion of a camera or by giving a note to an actor that elevates their emotional monologue.
5. Video Production Companies Stay on Top of the Most Recent Trends
Some people prefer to avoid trends because they don’t want to be the same as everyone else. However, there are many reasons to keep up with current trends, especially in marketing.
Trends are closely tied to storytelling. When creating a marketing video, it is important to consider cultural changes, stereotypes, and social change. Your messaging should be in line with the current political, socioeconomic and cultural contexts of your target audience.
Another benefit to keeping up with trends are the ability to recognize when a trend is being overused. It makes sense to want something new if everyone has a commercial with real-life “superheroes”. You can be inspired to keep up with the latest trends by expanding on one idea.
