Video marketing is important. This highly-popular tactic can bring you a lot of benefits, such as increasing traffic or growing your revenue.
For companies to succeed, they need visionary leadership and a compelling product or service. However, in today’s noisy advertising landscape, what your brand really needs to succeed is a story.
Marketing with stories is more effective because they elicit emotion. Stories have the ability to influence our trust and nostalgic nature, as well as help us understand complicated information. A compelling story can communicate the whole character of a brand in just three minutes.
Why Video Marketing?
Because it is small and easy to remember, video is crucial for your content strategy. These are the elements that make video a perfect format for audiences who want short, engaging pieces. They also make video a dream format for marketers.
You can use video to help explain complicated concepts. It can be used to tell stories about your customers or to encourage marketing-specific actions, such as trial, trials, and subscriptions.
Data-driven marketers have found video to be extremely valuable beyond its unique ability to convert. This is possible because it’s easy to track and measure the engagement of your video audience.
It’s possible to tie your videos to the deals they are influencing. Additionally, you can track which assets are resonating with content engagement analytics. This reporting is what marketing needs in order to identify and prove the worth of game-changing initiatives faster.
10 Video Marketing Services Benefits for Your Business
You can make online video marketing a part of your digital strategy, and it is rich in visuals.
Simply put, numbers tell a compelling narrative. These statistics on video marketing show exactly why so many companies across industries in the B2B/B2C spectrum are taking advantage of it. And why video marketing should be part your business.
1. Revenue Growth
Aberdeen Group research has shown that video marketing is 49% more effective in increasing company revenue than using it, according to marketers who use it.
2. Influence Buying Decisions
Forbes reports that 90% of customers feel product video helps them make purchase decisions. Animoto also says that 64% of customers find watching a video increases their likelihood to buy.
HubSpot found that 97% marketers agree that video helps increase understanding of their product/service.
3. Give the people what they want
HubSpot data shows that people prefer video content to emails, newsletters or social images over blogs, posts, videos, social videos and blog posts.
Consumers can use many methods to find out what options are available when they’re looking into buying something. There are many ways to research a company or product. You can search for it online, look at customer reviews, and even watch videos. Your brand will have a better chance of winning the customer’s trust by incorporating video in all of these places.
4. Search Higher
Video can improve the ranking of your website on search engine results pages. Your website’s rank in search engine results pages (SERPs) can be affected by the time visitors spend on your site after searching Google. This is known as dwell time and it is an important Google ranking indicator, according to Backlinko.
HubSpot found that video is an extremely effective way to boost this metric. 80% of marketers claim that video has increased dwell-time on their sites.
However, you don’t need to believe what they say. According to Mist Media data, an average internet user spends 88% less time on websites with video. HighIQ reports that websites that contain video have on average a two-minute longer dwell time than those that do not.
Research by Forrester shows that websites that make use of video have a 53-fold increase in their chance of being listed on Google’s first page.
Search Metrics reports that 55% (or more) of US keyword search results contain at least one video. A video not only increases the time spent on your site but also increases your chances of appearing within the SERPs. This can help you to be more sought-after clicks.
5. Increase traffic
Aberdeen Group research has shown that video users get 41% more traffic from search than those who don’t use the site.
6. Get more backlinks
According to research by Moz, embedding video into a page/post nearly triples the number of linking domains.
7. Conversions to the Next Level
Aberdeen Group research has shown that video users are 27% more likely to click through and 34% more likely to convert on the web, according to their statistics.
EyeView Digital also claims that using video on landing pages can increase conversion by 86%.
8. Reach Decision Makers
HighIQ reports that three-quarters (75%) of business executives regularly watch work-related videos. HighIQ reports that 54% share work-related videos every week with senior executives.
59% of senior executives also agree that text and videos on the same topic should be on the same page.
HubSpot reports that 72% of people prefer video to learn about products and services.
9. Crush Email Sends
Syndacast reports that using the word video as a subject line in emails increases open rates by 19%, click through rates by 65% and decreases unsubscribes rates by 26%
MarTech Advisor says that adding video to an email can increase click rates up to 30%.
Video can be a powerful tool in your email marketing.
10. Get Shares
According to Small Business Trends. Social video is more popular than text and pictures combined.
HubSpot found that 83% consumers would share content from a brand to their friends if it was video content they enjoy.
